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When I was a teenager, I would sometimes join my mother on her weekly shopping trips to Steinberg, her favorite supermarket in Montreal. She liked it because it was big, bright and bulging with an amazing variety of reasonably priced food and household goods.
If shoppers accumulated a sufficient number of pink coupons, which looked like small postage stamps, they were eligible to receive, free of charge, leather-bound volumes from a popular American encyclopedia. After about eight months, we managed to collect the entire set.