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Roberts Bakery debuts seeded bloomer

By Helen Gilbert2021-05-10T12:09:00+01:00 Source: Roberts Bakery Roberts Bakery has become the latest industry player to tap into the trend for healthier bread with a seeded bloomer. Containing 92 calories per slice, the 600g wholemeal Seeded High 5 Good For You Bloomer is made with golden linseed flour, brown linseeds, quinoa, sunflower seeds and poppy seeds. Described by the brand an “excellent source of protein, high fibre and Vitamin D content and low saturated fat – as well as Omega 3 fatty acids”, the bread is said to have a “tender, chewy and light” taste. The bloomer, which is being sold for £1.55, is available from selected Co-op, Budgens, One Stop, McColls, Nisa, Londis, Booths, Bargain Booze and Spar stores. It is wrapped in sustainably sourced packaging that contains 53% less plastic than standard bread bags and can be recycled in kerbside collections, according to Roberts Bakery.

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