The world of Asian influencer farms: A dystopian reality Asia News Network (ANN) is the leading regional alliance of news titles striving to bring the region closer, through an active sharing of editorial content on happenings in the region.
ANN/THE DAILY STAR – In recent times, the emergence and workings of ‘influencer farms’ have come under scrutiny, prompting questions about their legitimacy and operations. Do influencer farms truly exist, and what is their modus operandi? The term ‘influencer farms’ denotes locations where budding influencers undergo training and collaborate closely to produce online content. This […]
One of the earliest instances where the concept of an ‘influencer farm’ strategy gained attention was in a Wall Street Journal article titled "China’s Influencers Moms, Farmers and Even Dogs Hawk Their Wares on Live Streams," published on December 8, 2019. This article sheds light on how, in China, where consumers are cautious about counterfeit products, online influencers