for killing a member of the security forces during nationwide protests against the government last year. they said they d been tortured into making false confessions. now on bbc news, the media show. welcome to the media show. in a minute, we re going to talk about the christmas period and what it taught us about advertising, both about what ads are working and where companies are wanting to spend their money. we ll also talk to stephen lambert from studio lambert, which made the runaway hit for the bbc, the traitors. but before we do all of that, let s talk about channel 4 privatisation, because it looks like it could be off. global s podcast the news agents broke this story. it s got hold of a letter from the culture secretary, michelle donelan, sent to the prime minister, which appears to advise against privatisation, saying there are better ways to ensure channel 4 s sustainability. let s bring in chris curtis, editor in chief of broadcast magazine. hiya, chris. good to h
he says he only cried once. you re watching bbc news. now its time for the media show welcome to the media show. in a minute, we re going to talk about the christmas period and what it taught us about advertising, both about what ads are working and where companies are wanting to spend their money. we ll also talk to stephen lambert from studio lambert, which made the runaway hit for the bbc, the traitors. but before we do all of that, let s talk about channel 4 privatisation because it looks like it could be off. global s podcast the news agents broke this story. it s got hold of a letter from the culture secretary, michelle donelan, sent to the prime minister, which appears to advise against privatisation, saying there are better ways to ensure channel 4 s sustainability. let s bring in chris curtis, editor in chief of broadcast magazine. hiya, chris. good to have you back on the media show. so, is this the end of the matter? i think it s the end of the potential privatisat
working, what formats people respond to, what formats are potentially now going out of date. so, thanks to three of you for coming on to help us with this. let s start with you, sophie. what trends have you observed within the adverts you make and the demands from your clients in the last few months? well, it s obviously been a difficult time. so, the run up to christmas is traditionally when a vast majority of our clients make considerable amounts of their revenue. certainly, the retailers rely on that time. but obviously it was approached with some degree of caution for lots of reasons. obviously, consumers have been struggling and prices have been rising. so it was a difficult one, i think, to call in terms of how people advertised, in terms of what was in advertising. i think we saw a degree, actually, of caution in relation to the run up to christmas and advertisers in relation to the run up to christmas and advertisers trying to take an approach which wouldn t be seen a
we re expecting a briefing from california authorities any moment on the latest on the search for a mass shooter in the los angeles suburban of monterey park, california. ten people are dead and at least ten more are in the hospital. i want to get straight to natasha chen who is on the scene. natasha, what more can you tell us? reporter: dana, we are expecting an update really soon here. so we ll step aside if they begin speaking. we are at a roadblock here a couple blocks away from the business where this happened. what police have told us so far is that last night at 10:22 p.m. they were called to shots fired at the star ballroom dance studio on grar arvey street whe there were lunar festivities going on. they say when police went inside they found additional gunshot victims. there were ten people pronounced dead on the scene and at least an additional teen people taken to local hospitalsment right now there is very little information about the suspect who left the scene.
[ inaudible question ] not in detail at this time, other than what i described earlier, that the this suspect walked in, armed. he was disarmed by a couple individuals. that s that s [ inaudible question ] reporter: chinese new year s events in this area? changes, we ll immediately notify our community through all of you. reporter: the weapon found at alhambra, was that a long rifle? an ar? it was not an assault rifle. thank you. reporter: the events yesterday, with thousands of people, i wonder if there s any safety measures in place before that happened, like what were we doing before that? are you speaking about the lunar new year event? reporter: yes. were you there yesterday? reporter: yes. thousands of people. i had dozens of officers around, some in uniform, some not, tactical officers walking around with long guns. dr drones were overhead. it s impossible to screen everybody for weapons. yesterday was a safe event, primarily because of d