On Monday, June 17, 1991, new Mid-Coast Brewing Co. formally unveiled its Chief Oshkosh Red Lager at a Hilton hotel in downtown Oshkosh, Wis. The event would now otherwise be unremembered 25 years later were it not for one thing: Chief Oshkosh Red Lager came in cans. Mid-Coast Brewing was the brainchild of Jeff Fulbright.
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Craft beer cans are growing up, literally. Head to your nearest convenience store to find lines of (primarily) IPAs in a size just a little bit bigger than craft beer’s signature 16-ouncer. Why are so many breweries packaging their beers in 19.2-ounce cans? Who is this taller option for? And what’s the deal with the