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Fundamentally Games today announced its intention to enter into both games publishing and UA funding. It is promoting an approach that they hope will “end the kind of indentured servitude that many developers fear that they will fall into when working with a publisher,” said a statement
The company, which was founded in 2019, already specialises in live ops and engagement-led strategy. Now it will look to build “lasting partnerships” with developers where there are “clear dividing lines between ‘Making’, ‘Operating’ and ‘Marketing’ the game, freeing the development team to concentrate on their vision.”
The company notes that live operation account for 78 per cent of game revenue (Superdata), yet many publishers are still focused on a one-off transactional model. The plan is for Fundamentally to get involved early in process and provide guidance as well as funding, to bring the game to market.
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