We have reached a milestone. As The Ratings Experts from RESEARCH DIRECTOR, INC. – in close cooperation with the math mavens from XTRENDS – prepare to deliver yet another scintillating foray into the ratings universe, the SEPTEMBER survey marks the tenth anniversary of this here missive. That’s a decade worth of smarm, snark, and sarcasm. So, as an added feature to this month’s column, we will fondly look back at what was happening then in the markets we examine. This .
We’re here to discuss the ratings fortunes that befell radio during the survey affectionately known as AUGUST. We should be clear, however, that this book’s title is only half correct. The time period in question commenced on 7/21 and reached its denouement on 8/17. There were no major holidays to foul people’s plans, but it was the last gasp of freedom for many prior to the beginning of the school year. The Ratings experts from RESEARCH DIRECTOR, INC. – along .
To borrow and twist a horrible radio cliché – welcome to hump month! Yup, JULY is smack dab in the middle of the 13 “months” that NIELSEN has deemed survey-friendly. As with most of these predesignated periods, the actual dates did not align with the month in question. This one began on JUNE 23rd and concluded on JULY 20th. It did contain a federally-mandated three-day weekend, but other than that, it was your typical 28-day entity. There are a lot of numbers here, .
JUNE is busting out all over and The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our cohorts at XTRENDS – are busting our collective keisters to bring you the latest in breaking ratings news. Thanks to an inconvenient federal holiday, all the data has been delayed by a day, which only heightens your anticipation (or trepidation). We will attempt to give you the facts possible mixed in with a snappy retort or two. The so-called JUNE survey began on May 26th and .
Welcome to our first look at the MAY survey. It was quite the month. There was May Day, Cinco de Mayo, Mother’s Day, and Memorial Day. Plus a bunch of non-Hallmark kinds of “days.” Those were distractions for radio listeners and opportunities for radio promotions – or, at least, some clever imaging. How it all played out is where we step in. We’re The Ratings Experts from RESEARCH DIRECTOR, INC., and we comb through the data with a healthy assist from the number .