Dentsu confirms iProspect will swallow Vizeum in new global media network
iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum s challenger spirit within new performance-driven brand-building agency offer.
by Omar Oakes
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Digital has outpaced print to become the second largest ad medium in India: Anand Bhadkamkar of Dentsu International
In a conversation with BestMediaInfo.com, the CEO of Dentsu International India shares the advertising outlook for 2021
Anand Bhadkamkar
Digital will grow at 20% in 2021 while print will be able to touch the pre-Covid levels only by 2022, said Anand Bhadkamkar, CEO, Dentsu International India.Â
âDigital will be the driver for growth across businesses in 2021 and will remain as the core focus for Dentsu International in India as Covid-19 has accelerated the digital transformation,â he said.
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Bhadkamkar said digital is the only medium that has grown in 2020. The Dentsu network is targeting a growth faster than the market and it will be supported by its strength in digital, he said.Â
Promoted: Claudine Kwek
Out: Anna Chitty
Omnicom s media agencies in China have seen a fair bit of slicing and dicing this year, with big client departures (Unilever - PHD; McDonald s - OMD) necessitating some retooling and capturing of new clients like SAIC Volkswagen and Daimler. The three leaders tasked with making that happen this year all had different stories to tell. Claudine Kwek, who spent the previous year sharpening blades and trimming the fat to make the agencies run more efficiently as COO of OMG, was rewarded with a promotion to CEO in February, filling the role last held by Doug Pearce. Like Kwek, Connie Chan was brought in from WPP to join the troupe in its mission from July onwards, taking up the role of OMD CEO left vacant by Aaron Wild the year prior. At PHD, however,