Beer fans face battle to get their hands on their favourite tipple amid soaring demand as pubs re-open - with Budweiser and Heineken among the worst affected
The shortages come following high demand, a lack of drivers, lockdown and Brexit, according to brewery groups, wholesalers and pub landlords
Budweiser Brewing Group and Heineken are said to be particularly affected
Premium draught beer including Birra Moretti and Amstel also in short supply
8th February 2021
AB InBev’s Budweiser Brewing Group UK&I subsidiary has appointed Mark Wingfield-Digby as its new Off-Trade Sales Director.
The firm said he will be responsible for “accelerating Off-Trade sales” across its portfolio of brands, including Budweiser, Bud Light, Corona, and Stella Artois.
Wingfield-Digby replaces Jerry Maguire who is returning to his role as AB InBev’s Director of Off-Trade Sales for Europe.
Wingfield-Digby has worked at AB InBev since 2005 and has held senior roles across the off-trade, on-trade, category management and trade marketing teams both in the UK and in Europe. He most recently worked as On-Trade Sales Director for Europe, and prior to that, worked as Director of Trade Marketing and Category Management for Europe.