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Three Crowns milk has unveiled its ‘30 Days Fitness Challenge’ for 2021, themed, “Everybody is Welcome.’’
The Three Crowns Fitness campaign was established in 2016 to encourage every Nigerian, especially mothers to live healthy lifestyles by cultivating healthy habits. The campaign continues to serve as a platform to help mums and families to keep fit, while emphasizing the importance of a healthy lifestyle through nutrition.
Speaking on the campaign idea for 2021, the Marketing Manager, Three Crowns, Omolara Banjoko, noted that the theme of this year’s campaign, ‘Everybody is Welcome’ is borne out of the need for inclusivity, which means that this year, the brand is calling on people of every shape, form, size and sex to join the fitness challenge.
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Published 10 February 2021
Consumers across the length and breadth of Nigeria have applauded Three Crowns milk, the iconic low cholesterol, heart friendly brand from the stable of FrieslandCampina WAMCO for the “Give Your Heart Out” campaign, which wowed audiences all through the festive season.
Three Crowns, in its unique and characteristic way, raised the bar of consumers’ excitement last December with the campaign which was aimed at making consumers, especially mothers, who are the hearts of homes and families, to feel appreciated for their year-round efforts.
At the end of the campaign, all of the women who had won the brand’s Mum of the Year campaigns over the years and many other mothers and consumers were amply rewarded for their participation in the campaign.
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