By Kevin White2021-01-21T14:50:00+00:00
Source: V Bites
Mills said the brand was on sale in retailers in Dubai now, and would also roll out across the UAE next month
Heather Mills has expanded her V Bites brand into the Middle East for the first time, with a major listing in UAE-based retailer Spinneys and in Waitrose stores in Dubai.
The plant-based entrepreneur said the retailers had listed nine frozen SKUs each – including the V Bites Mega Burger alongside mince, chicken and fish alternatives – with products going on sale at the start of this month.
The packaging also boasted updated branding, Mills said, with the launch into Dubai part of a plan to grow V Bites internationally following a pandemic-linked downturn in demand from the supplier’s foodservice customers.