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The world’s biggest jeweler, Pandora, said that laboratory-made diamonds would last forever. It also said of eliminating the use and selling of mined diamonds from its platform.
Mined diamonds have been used for centuries to make jewelry that brings grace to the ladies. It has proved to be a status symbol and a source of attraction. But no more, with the world’s largest jeweler adapting to alternatives to create diamonds in laboratories, mined diamonds seem to stand less of a chance now.
Growing demand for alternatives to mined diamonds is sourced from the concerns about the environment and working practices in the mining industry. Alexander Lacik, Pandora’s chief executive said that the change was part of a broader sustainability drive. He added that the firm is pursuing it because it is the right thing to do.
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