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Online digital marketing evolves and adapts in response to various key factors. The changing demand of rising demographics such as Gen Z and millennials are shaping the market. Digital marketing specialists have many tools at their disposal, but chief among them are the possibilities brought about by technology.
It is a fast-paced industry with constantly shifting strategies reacting to societal changes and digital advances. But what are the current trends, and what is the next step for digital marketing?
Younger demographics have differing demands
Multiple trends are altering the marketplace driven by younger generations born after 1980 - a demographic that now dominates online purchases.