Gordon Young, editor-in-chief and co-founder of The Drum, shares his view on a divisive Ogilvy misogyny campaign that at the very least got the message across.
A campaign encouraging people to call out their friends’ misogynistic behavior drew criticism from some corners of the industry. The behavioral scientist behind it explains the approach it took.
Ogilvy has appointed Ida Siow (pictured) as senior strategy partner for Ogilvy Asia. Returning to the agency after six years, she will work across China as a key market and the broader region, applying her expertise to multinational clients as well as global and Asia-wide projects.