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by Stephen Chapman
Wigan Warriors have signed a partnership with men’s make-up brand, War Paint.
It will mean the company is featured on first-team training and warm-up kits, but the club stated that “the true value” would lie off the field. This is where they would “challenge stereotypes, start conversations and break down the boundaries that can confine men.”
“I was inspired to create War Paint due to my own mental health struggles and I couldn’t be more proud to see that our brand growth can result in working alongside Wigan Warriors to help us address the issue,” explained War Paint’s Founder Daniel Gray.