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by Jim Turley
Ever wonder what it’s like to be a journalist? No? Look away now, because here we go.
Journalism is mostly about filtering. There are a lot of things you
could write about; the trick is to pick something interesting, useful, practical, and newsworthy. Everyone weights those filters differently.
Sometimes you go in search of the news, and sometimes the news finds you. There’s a whole industry of public relations and investor relations professionals who will happily provide you with boatloads of information about their clients’ products. Your job is to filter the good information from the bad (or the merely boring), to strip away the company spin, and to find the kernel of truth that your readers care about. Is the new NXP microcontroller chip really as revolutionary as they say? Is the latest FreeRTOS update worth using? Do we need to plan ahead for TSMC’s 7nm process node? Should I be using Xilinx or Intel/Altera FPGAs?
funding or anything else, go to our website. the address is openforum.com/yourbusiness. once you get there, hit the ask the show link to submit a question for our panel. that s openforum.com/yourbusiness. send us your questions and comments to yourbusiness@msnbc.com. looking to hone your business pitch? well, then our app of the week may be just what you need. the small business perfect pitch app gives you tools to help improve your two-minute elevator pitch. track and follow up on opportunities using the built-in calendar. and the app offers tips, video demonstrations and exercises that can be viewed when you re offline. finally, provides web links to more helpful online resources. 50/50, even steven, how a lot of people start partnerships when they re launching a company together. but making things 50/50 can cause big problems down the road.