27 Rock Songs That Got a Second Life From Movies and TV
There’s not a single formula for bringing an old hit back to life. Sometimes it’s the perfect placement in a movie or TV show. Other times it’s a dancing, singing fruit or a strange association with a pro athlete.
While many classic-rock artists never go out of style the Beatles and Led Zeppelin haven’t left the cultural consciousness for 15 minutes since the 60s most singers and songs come and go. Tony Orlando and Dawn took “Tie a Yellow Ribbon Round the Ole Oak Tree” to No. 1 for four weeks in 1973, but nobody is clamoring for a comeback. But put that song in the credits of a Quentin Tarantino film or a funny car-insurance ad, and suddenly we can t get enough Orlando.
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Ocean Spray hires Monisha Dabek as Chief Commercial Officer
Ocean Spray Cranberries, Inc., the agricultural cooperative founded in 1930, has named Monisha Dabek as its new chief commercial officer.
As CCO, Dabek will
be responsible for multiple aspects of Ocean Spray’s U.S. business, including marketing, sales, innovation, consumer insights and public relations. Prior to joining Ocean Spray, Dabek worked at the packaged-food companies PepsiCo, WhiteWave Foods and, most recently, Danone, where she oversaw innovation and business strategy.
Dabek is replacing a role once held by Brian Schiegg, who left the company last fall and now serves as president of Schwan’s Consumer Brands, the maker of Red Baron and Tony’s frozen pizza.
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