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4As Malaysia comes down hard on MNCs and GLCs for bypassing pitch payment

4As Malaysia is aiming to clamp down on the growing practice of MNCs and GLCs foregoing paying its member agencies, with some advertisers even compelling 4As members to secure a written exemption from 4As long standing pitch disbursement by-laws.

'Emerging practice hurts advertising agencies'

PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) has expressed concerns over the emerging practice of advertisers, including some multi-national companies and government-linked companies, declining to provide pitch disbursements to its member agencies, says association chief executive officer Khairudin Rahim.

The Observatory SG appoints Ara Hampartsoumian as new SEA managing partner

The Drum | Perennial Challenger Škoda Is Taking A New Approach To Competing In Emerging Markets

The car manufacturer’s global head of marketing discusses new AOR relationship with FCB Inferno.

The Drum | First Q1 Numbers Suggest Ad Land's Giants Are Dodging Hit From Rough Economy (for Now)

Expert analysts say investment in Publicis and Omnicom data and transformation businesses have made big agency groups more resilient in the face of recession.