Michelle Kwok
Casetify s customizable phone cases and other tech accessories are so popular on TikTok that the company built an as seen on TikTok tab into its site for shopping the viral products.
Michelle Kwok is the marketing manager at Casetify and she has expanded the company s global outreach.
Kwok is based out of the Hong Kong office, leading influencer marketing and artist relations for the global teams.
Her projects range from sponsored feed posts and IG story takeovers, to collaborative product launches and influencer capsule collections.
Platforms the brand runs campaigns on: Instagram, YouTube, and TikTok.
Past campaigns: In 2020, Kwok launched Casetify s first influencer capsule collection with YouTube creator Avrey Ovard (973,000 subscribers).
Petar Mandich and Nancy Tamayo. Nancy Tamayo and Petar Mandich
Founded in 2013 and based in LA, Addition Management works to help YouTube clients monetize and develop multiple revenue streams.
Addition focuses on the distribution of content and the creation of original programming across platforms, as well as assisting clients in expanding to product merchandise to enhance their digital brands.
The firm focuses on strategic partnerships and long-term brand and career development. It has connected clients with brands like Sony, Samsung, Microsoft, Kroger, and Nestle.
Talent managers: Nancy Tamayo (CEO and cofounder) and Petar Mandich (chief talent officer and cofounder).
Mandich was the executive producer on all four seasons of YouTube star Joey Graceffa s YouTube Originals show Escape the Night, and he got his start in artist and music management at The Collective (now S
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