Column by Cumbria Tourism: AS BRITONS prepare for their 2021 staycations, the county’s official destination management organisation (DMO) is preparing to showcase Cumbria’s delights at key trade shows across the county, showing potential visitors just why the county is head and shoulders above the rest. Forming part of Cumbria Tourism’s wider recovery marketing campaign, representatives will be attending both public and trade events, beginning with the Great Yorkshire Show in Harrogate this week. Joined by partner Northern Print Distribution (NPD) and business representatives from across the whole of the county, these events are the perfect opportunity to represent Cumbria, meet the public and help influence their future holiday plans.
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