Positioning waterless products as self-care choice can potentially play a transformative role in accelerating the adoption of such products, says one consumer expert.
In 1858, Europe and North America were connected for the first time via the undersea transatlantic telegraph cable, which reduced communication times from weeks to minutes, in an achievement now considered the 19th-Century equivalent of putting a man on the moon.
If there were any doubters left about the devastating impact we face from climate change, recent news reports of soaring heat, apocalyptic forest fires and random weather patterns has underlined the absolute urgency required to tackle the crisis.