and makes fun of you on twitter, does that create tension inside the company? i don t think so because we re separate companies. both owned by the murdocks. his first tweet yes but they are separate companies. it s a very vast empire and fox news and fox was split from news corporation several years ago. his first tweet was with respect to my comparatively smaller number of twitter followers meaning that i was essentially a non nonent nonenti nonentity which i found amazing. if i m such a non-entity why are you reading and retweeting my piece. it s also a sophomoric put down that speaks to insecurities on his part. i tweeted back that my self-worth doesn t come from my number of twitter followers.
fire in the streets, maybe the army would divide against itself, there would be pro an-liberalization people, there would be years and years of pent-up frustrated ambitions on the part of less senior cuban officials that would certainly break into the open. and now that it has happened? reporter: well, what happened was we really had kind of a slow motion transition that nobody recognized as a transition for a while. in 2006 fidel castro became ill. there was a sort of two-year twilight zone there, and then one day we woke up and he was no longer the leader. meanwhile, his brother raoul, who it must be said for a long time was not a well-known figure and thought to be mostly a non-entity in cuba was actually in control.
reporter: when hackers attack sony pictures they left a message on company computers. hacked by gop or guardians of peace. guardians of peace created a facebook page just a few days ago. they have 12 likes on their facebook page. from a hacker community they are considered a non-entity. reporter: the group is so unknown and made so many rookie hacker mistakes. word on the street is whoever is doing this doesn t know how to act like a real hacker. reporter: some cyber security analysts say the sony attack could be the work of a disgruntled employee. the fact that the person has a de-encryption key suggests this is not north korea doing this but somebody on the inside. hello, north korea! reporter: north korea is a suspect in the attack after it
create a cipher of a candidate, a non-entity. just vote against him and trying to identifien votes that way. lynn, to your point, you have been talking about in your work the impact of political ads diminish within two weeks. i think we have a graph about how fast it just fades from memory. but i feel like the best ads tend to define people and you may not remember the ad itself, but the colonel of it sticks in the memory that way that we meet people and within seven seconds we have made a decision about them, which goes counter to we may not remember that, but the definition sticks. isn t there that colonel that sticks in the memory long-term? yes. that s a great way to think about it. so the work that i ve been doing at ucla with some of my colleagues, we are trying to pull apart the two different kinds of effects that advertisements have. that immediate impact. and there is that. but it decays really quickly. and presidential elections, we think more than half the effect
mitt romney standing next to the hot girl saying i m not afraid, bring it on, i m psyched to be with her. i think what you get here is a change of tactics. i was running this sort of campaign as we talk about a non-entity. i m not going to put any meat on the bones of who i am, i m not going to talk anything to getting very specific. i m only going to talk the economy and blame obama to owning this ryan budget. so when you change tactics, that does not suggest that you thought you were winning. if you were doing the right tactics, you would continue and you would choose portman or maybe pawlenty. going in an entirely different selection with an ultimately conservative guy would not mean to shorttown base. to your original question, i think we do see a new excitement out of romney, a new energy out of romney. sure, that will happen when you re in a new rain, especially with a really cute guy but he will go back to being what he is. he s 65 years old.