The market for non-alcoholic beer has steadily shifted away from niche in recent years, with many big brands releasing their own 0.0% and alcohol free brands. But consumers who drink alcohol-free beer are often looking for the same thing as those who drink alcohol: fun.
A recent study has found that red nets are more effective than black or white nets in preventing onion thrips from damaging crops. So, could red nets be the solution environmentalists have been searching for to help reduce agricultural reliance on the use of chemical pesticides in food production?
In this week's NPD Trend Tracker, we see how high orange juice prices have led to the development of mandarin orange juice, and the rise of generative AI has led to the creation of an AI cookbook. Furthermore, we see a rebranding from Mallow & Marsh, a UK launch for Löfbergs, an Asian range for Young's seafood, and an educational programme from Innocent Drinks.
Hybrid dairy, whereby conventional dairy is blended with plant-based ingredients, holds ‘considerable appeal’ as a category, according to Mintel, but innovation is rare. What can industry do to win new consumers?