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Insider Advertising: TV Networks Versus Nielsen

In today's Insider Advertising we're covering the networks versus Nielsen (again,) friction at DDB over data, and the return of cruises.

United statesMainak mazumdarLindsay rittenhouseDavid zaslavLauren johnsonRichard kramerClara oreillyOttokar rosenbergerBrian bolandLeo burnettBass institute for marketing scienceVideo advertising bureauMedia rating councilArete researchInsider advertisingMadison avenue

Insider Advertising: This Nielsen vs networks fight could be different

Hello and welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I'm Lara

United statesLindsay rittenhouseMainak mazumdarDavid zaslavMarty ohalloranRichard kramerClara oreillyLeo burnettVideo advertising bureauMedia rating councilArete researchInsider advertisingMadison avenueLarao reillyNielsen cheif dataResearch officer mainak mazumdar

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