This Week in Apps: Google I/O hits and misses, Snap goes shopping, Parler returns to App Store
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.
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05/12/2021 09:23 AM EDT
THE BUZZ REALITY BITES, PART II: It’s been a rough couple of weeks since Caitlyn Jenner made the official move from reality TV star to gubernatorial candidates. And, it’s brutal out there especially for a newcomer TV star who wants to jump into the piranha pond of CA politics. Because it means constantly confronting one thing that doesn’t exist in reality TV: fact-checking.
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Fortnite s NFL Skins Were Hugely Popular, Court Documents Reveal
Epic apparently sold 3.3 million NFL skins in just two months, bringing in $50 million.
As part of the ongoing court case between Apple and Epic, it was revealed that one of Fortnite s first major licensed skins store bundles was a huge success. It was confirmed in court documents that Epic sold 3.3 million skins in November and December 2018 alone for its NFL partnership.
These were sold for 1,500 V-Bucks (~$15 USD), which works out to around $50 million in revenue for one set of skins. The NFL no doubt go a cut of those sales as part of its agreement with Epic, but clearly both sides benefitted from the partnership. V-Bucks can also be earned through gameplay, so it s not a straight 1:1 for revenue.
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