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American has asked the court to issue a temporary injunction, pending trial, that will prevent Sabre from further use of its New Airline Storefront. Photo Credit: American Airlines
American Airlines has asked a Texas court to block Sabre from using its New Airline Storefront (NAS) display in GDS search results.
The carrier alleges that new display interface, which Sabre designed with assistance from Delta, biases search results toward Delta in violation of Sabre s contract with American.
American is also asking the court to block Sabre from paying incentives to travel agents who sell high-value Delta tickets that are larger than incentives its pays to agents who sell AA s high-value products.
Delta Air Lines, Sabre sign transformative agreement to drive value creation
Delta Air Lines and Sabre have signed a transformative global distribution agreement that will evolve their long-standing partnership and drive change in the travel industry through commercial and technological innovation. The new, value-based, multi-year distribution agreement represents an industry-first model that creates value for the entire travel ecosystem, including travel agencies and travellers.
âOur vision is to shift the mindset of the entire ecosystem toward modern retailing, selling customers what they want, where they want it and how they want it across all channels,â said Jeff Lobl, Managing Director of Global Distribution for Delta Air Lines. âWe are grateful to Sabre for their innovative and pioneering spirit in taking this journey with Delta and establishing a new and exciting path forward for third-party distribution.â
Delta Air Lines and Sabre Sign Transformative Agreement to Drive Value Creation
With a shared commitment to innovation, Sabre and Delta partnership also focuses on elevating the distribution ecosystem with new products such as New Airline Storefront via Sabre Red 360
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ATLANTA and SOUTHLAKE, Texas, May 3, 2021 /PRNewswire/ Today, Delta Air Lines and Sabre announced a transformative global distribution agreement that will evolve their long-standing partnership and drive change in the travel industry through commercial and technological innovation. The new, value-based, multi-year distribution agreement represents an industry-first model that creates value for the entire travel ecosystem, including travel agencies and travelers.
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