Startups often face many competing pressures. Two such pressures that are frequently at odds with each other are the need to adequately protect the intellectual property that will be the basis for future revenue and investment, and the need to bring such revenue and investment into the business.
start-up company, also spelled startup company, a business at the initial stages of its life cycle. It is typically characterized by an innovative stance, a potential for rapid growth, external funding, and vulnerability. Start-ups can appear in virtually any industry and may span more than one, and they have given rise to the start-up culture, which values creative and innovative thinking. Many start-ups seek to establish a repeatable and scalable model that addresses a particular gap in an existing market or creates a new market entirely, and they are therefore often disruptive in challenging the conventional business model. While the