The app's support for Apple TV comes months after the release of the Basic with Ads tier. When the streaming service's cheaper ad-supported plan was first released back in November 2022, Apple TV users weren't able to use it.
When Netflix launched its Basic With Ads tier late last year, support was lacking for a few key streaming devices, including the Apple TV hardware. Even | Trusted Reviews
While it's early days, Evercore believes the ad-supported service is driving "solid incremental subscriber growth," with about half of its subscribers being new or returning users.