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Kiwi premium pet food concern sold to PE firm KKR

Natural Pet Food Group sees pet-mad Chinese market as a major focus. A local high-end pet food manufacturer has been sold to a New York-based private equity firm with past and present involvement in the pet sector around the world – and notably in the burgeoning pet-crazy market of China.  One of the world’s largest private equity firms, with US$252 billion under management, KKR won the bid to buy Christchurch-based Natural Pet Food Group for an undisclosed sum. The petfood company bills itself as selling “premium, nutritious high-meat pet food” using cage-free chicken and free-range meat through brands including K9 Natural and Feline Natural. 

KKR acquires New Zealand s Natural Pet Food Group through Asian fund

KKR acquires New Zealand’s Natural Pet Food Group through Asian fund Photo: Fernando Jorge/ Unsplash.com May 3, 2021 Private equity giant KKR & Co announced that it has acquired New Zealand-based premium pet food company Natural Pet Food Group for an undisclosed amount. The acquisition will be funded by KKR Asian Fund IV, the PE firm’s $15-billion Asia-focused buyout fund. Natural Pet Food Group CEO Neil Hinton said the acquisition will allow the company to grow internationally, develop new products, and take its brands to new customers and new markets. Launched in 2006, the company sells pet food through its dog and cat brands K9 Natural, Feline Natural, and Meat Mates. The company’s pet food is produced from grass-fed and free-range meat, cage-free chicken, and sustainable seafood.

KKR Completes Acquisition of Natural Pet Food Group

KKR Completes Acquisition of Natural Pet Food Group KKR, a global investment firm, completed the acquisition of Natural Pet Food Group, a Christchurch, New Zealand-based premium pet food company. The investment – made via KKR Asian Fund IV – will be used to support the company’s international growth. Led by Neil Hinton, CEO, Natural Pet Food operates brands that provide pet owners with a variety of nutritious, 100% New Zealand made pet food produced from locally sourced wholefood ingredients. Its dog and cat food brands include K9 Natural, Feline Natural, and Meat Mates. Launched in 2006, the group today serves customers globally in markets including New Zealand, Australia, China, Japan, US and Canada.

KKR Acquires Natural Pet Food Group

Press release content from Business Wire. The AP news staff was not involved in its creation. KKR Acquires Natural Pet Food Group May 2, 2021 GMT CHRISTCHURCH, New Zealand (BUSINESS WIRE) May 2, 2021 Natural Pet Food Group (the “Company”), a New Zealand-based premium pet food company, and KKR, a leading global investment firm, today announced the completion of KKR’s acquisition of Natural Pet Food Group. The investment will be used to support the Company’s international growth and advance its mission to supply safe, sustainably sourced high-meat pet food from New Zealand to more customers and their pets worldwide. Neil Hinton, CEO of Natural Pet Food Group said, “My team is excited about the opportunities and connections that KKR can provide. Our business is about providing pet owners with the very best in natural, high-meat nutrition for the four-legged members of their families. KKR has an impeccable pedigree in our sector which will help us grow, develop new produc

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