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MediaNama’s Native Advertising policy (V 1.2 / 2nd March 2017)
Native Advertising is sponsored content produced for or by advertisers, that is shown along-with or along-side editorial content, in a way that it may appear similar to, or blend in, with editorial content.
1. At present, we do (or will do) two kinds of sponsorsed posts:
Content produced by an associate of MediaNama: A MediaNama associate works with the brand to create the sponsored content.
Content produced by the brand: The brand has to provide us the content to be published
2. Broad norms:
Sponsored content will not be allowed to masquerade as editorial content.