NPR Renews Relationship with Veritonic to Provide Sponsors with Actionable Audio Insights through Brand Lift Measurement tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.
NPR and Veritonic To Continue Analytic Partnership radioink.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioink.com Daily Mail and Mail on Sunday newspapers.
Current Advisory Group Pat Aufderheide is University Professor in the School of Communication at American University and the founder of the Center for Media & Social Impact (originally the Center for Social Media). She is the author of several books, including Documentary Film: A Very Short Introduction, Communication Policy and the Public Interest and, with […]
Streaming audio's data-enabled inventory, seamless ad experience, diverse audience and scale present a golden opportunity for digital advertisers, writes TransUnion's Julia Clark.
“We are not completely reliant on advertising money to be able to make compelling narrative journalism. … We really are uniquely positioned, and we should be taking full advantage of that right now.”