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The National Football League commissioned a custom survey from Nielsen, a global leader in audience measurement, data and analytics, to complement Nielsen s audience measurement data and provide additional insights into this year s Super Bowl audience estimates, with a focus on viewership in group settings.
This year s NFL playoffs averaged 38.5 million viewers (TV plus digital) for the Wild Card, Divisional and Conference Championship rounds - the most-watched playoffs ever (records date back to 1988).
The NFL announced the pregame entertainment lineup for Super Bowl LVIII in Las Vegas, which will be played at Allegiant Stadium on Sunday, Feb. 11, and will air on CBS.