May 11th 2021, 15:05
Couples will form the focus of a new month-long trade initiative from the Malta Tourism Authority to help drive bookings this summer, despite missing out on being included in the UK government’s green list.
The Malta Tourism Authority is due to conduct agent training, a webinar in association with Travel Weekly and another with airline partner Air Malta, and release a series of videos featuring tour guides on the island to highlight the experiences available for couples.
There will also be a prize draw for an agent to win a holiday for two to Malta to experience the destination for themselves.
“We are looking forward to building relationships with tour operators and travel agents from the touring and adventure travel sector and enjoy finding innovative ways to work with the trade to share Malta, Gozo and Comino with more travellers.”
She said more than 600,000 people visited from the UK in 2019 and the island attracts a range of age groups.
During the course of the pandemic, the tourism sector on the island invested in its hotels, restaurants and experiences.
The tourist office has already started to advertise to the over-50s, as they are the first cohort to be vaccinated, and couples, families and young adults will follow.
Apr 16th 2021, 12:38
The Malta Tourism Authority has created an agent training course to help boost bookings to the island from the over-50s market.
The course features four lessons – Introduction; Where to stay; Dining out; and Venture out and about – and tools such as an events calendar which can be shared with customers.
Natalie Swinburne, trade marketing manager, UK and Ireland, said the course was created to instil confidence in the over-50s market to plan and book trips to Malta.
She said: “The pandemic has changed the travel landscape, and even the savviest silver traveller may be more apprehensive when it comes to planning a trip, so the advice and reassurance that a travel agent can bring is vital.