March 1 2021, 10:02 am | BY Lynchy | 71 Comments
Ladbrokes has launched its latest brand campaign in Australia, ‘Ladbroke It’, featuring Hollywood A-Lister Mark Wahlberg via creative agency Thinkerbell and production company Finch
The new national campaign is aimed at making horse racing even more exciting, and sees Wahlberg star as ‘Mike Iceberg’, Ladbrokes new (CEO) Chief Entertainment Officer. Iceberg has coined the term ‘Ladbroke It’, which is all about turning up the dial on excitement and entertainment.
The ‘Ladbroke It’ campaign will run nationally in Australia throughout the year across broadcast, print, digital, social and out of home platforms.
Says Jim Ingram, National Chief Creative Tinker at Thinkerbell: “Part of our creative challenge was literally this: Use Mark Wahlberg to help us make racing even more exciting. Cue big shiny red Harley Davidson Horse and a dancing ATM.
Mark Wahlberg fronts Ladbrokes campaign as chief entertainment officer Mike Iceberg
March 1, 2021 10:25
Hollywood actor Mark Wahlberg has taken the lead in Ladbroke’s latest brand campaign, starring as the betting brands’ new chief entertainment officer, Mike Iceberg.
The campaign, from Thinkerbell, sees Iceberg inject some excitement into the Ladbrokes office, coining the brand’s new tagline ‘Ladbroke It’.
“Part of our creative challenge was literally this: Use Mark Wahlberg to help us make racing even more exciting. Cue big shiny red Harley Davidson Horse and a dancing ATM…” said Jim Ingram, national chief creative tinker at Thinkerbell.
“Our creative strategy in this was to use Mark as an actor playing an actual role, Mike Iceberg, rather than a celebrity endorsement. Christopher Riggert brought all his crazy and the whole Finch team did a brilliant job bringing Iceberg to life.”
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January 25 2021, 11:04 am | BY Ricki Green | 14 Comments
Fitness First has today launched a new brand platform, ‘Put Yourself First’ via Thinkerbell, to highlight the importance and benefits that come from finding the time to look after yourself and stay fit.
2020 was a physically and mentally exhausting year for everyone, with Australians struggling to find time to prioritise their own needs. Newly released research conducted by YouGov Galaxy has found that more than 60% of Australian’s believe they need to find more time for themselves to stay fit and healthy. Further, over half of all Australian’s agree that they need to find a way to sometimes put their own needs first, before others. This was especially true for parents of children under 12 with 83% of them saying they needed to look after themselves more. With many Australian’s finding it hard to find the time to put their own needs first the new brand platform aims to give Australian’s a gentle nudge,
January 25, 2021 11:02
After a physically and mentally draining year, Fitness First is seeking to highlight the importance of staying fit, launching new brand platform ‘Put Yourself First’.
The new platform and accompanying campaign was inspired by YouGov Galaxy research which found that 60% of Australians believe they need to find more time to stay fit and healthy and 83% of parents of children under 12 saying they needed to look after themselves more.
The out-of-home execution
In response, Fitness First is targeting both the physical and psychological benefits of keeping active, as well as its range of facilities.
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“At Fitness First we believe the real journey to fitness is both physical and mental. Inner-strength and resilience is just as important as physical training and healthy eating,” says Matt Fletcher, Fitness First’s head of brand strategy.