S4 Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018. Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. This will be achieved initially by integrating leading businesses in two practice areas: Data & digital media and Content, along with an emphasis on faster, better, cheaper executions in an always-on consumer-led environment, with a unitary structure. Digital is by far the fastest-growing segment of the advertising market. S4Capital estimates that in 2020 digital accounted for over 50% (for the first time) or $290 billion of total global advertising spend of $525 billion (excluding over $500 billion of trade promotion marketing, the primary target of the Amazon advertising platform), and projects that by 2022 this share will
First Quarter Trading Update
· Most importantly and thankfully, there continue to be very few reported cases of infection and subsequent illness among our now almost 5,000 people and their families in 31 countries, although cases in
Brazil,
India in particular
£122 million, up 35% like-for-like and 35% pro-forma
· Reported gross profit up 71% to
£104 million, up 33% like-for-like and 33% pro-forma
· Cash flow and balance sheet remain strong with average net cash of around
£50 million for the first quarter, after significant merger payments since the equity fundraising in
July 2020
· Strong rebound in global GDP growth in 2021 and 2022 will drive 20% per annum growth in digital advertising, as the pandemic accelerates digital transformation
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