Kildare-based healthy drinks start-up The Naked Collective has scored another major marketing win shortly after announcing that its Mude soft drinks will be handed out in goodie bags at the pre-event
The Naked Collective bags Oscar for its healthy drink Irish company’s Mude drink to be included in goodie bag given to attendees
about 2 hours ago
Healthy drinks company The Naked Collective has scored a coup by getting its products included in the goodie bag that will be given to attendees at the main pre-event for this year’s Academy Awards.
The news comes as the Irish company also announced a number of big distribution deals for its products across North America and Britain and extended its crowdfunding campaign after meeting its initial target.
The inclusion of the company’s Mude drink in the gift bag given to Oscar nominees and other leading lights of Hollywood, could provide a huge sales boost, particularly if stars choose to promote it on social media.
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The Evolving Beverage Industry
By 2026, Gen Z and Millennials, will make up the largest consumer group in the US, at 46%. These consumers are well-informed and passionate about sustainability and eco-friendly products, and want to align with brands and companies who are innovating to make positive, impactful changes within their industry.
Since the outbreak of Covid-19, 64% of consumers in general are more focused on their health and 54% of people are willing to spend more on beverages and products that improve their overall wellbeing. Additionally, 50% of consumers are now actively seeking alternatives to alcohol, generating increased demand for reduced or alcohol-free drinks.
Irish agri-food exporters got a welcome reprieve after the UK government announced a six month delay to customs controls that were due to come into effect today.
Food producers had been expected to produce certain customs documents and certificates signed by vets to move products of animal origin into Britain.
Those checks will now start in October. Full processes for some other imports will not come into force until January 2022.
Carol Lynch, Partner in BDO Customs and International Trade Services, said it was a welcome reprieve on both sides of the Irish Sea as Irish exporters were not ready for new UK import controls, had they been implemented from today.
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Powered by plants, people and purpose, The Naked Collective (TNC) is a carbon neutral beverage company that created natural, functional brewed drinks, designed to improve the health and wellbeing of the world’s consumers. TNC drinks are made with plants and water, that’s it! Consumers are now more than ever seeking out healthy beverages that deliver a functional benefit while also being sustainably sourced and TNC are just that. TNC are on a mission to empower consumers by disrupting the global beverage market, one drink at a time.
TNC have 2 brands-Mude: a range of gluten free sparkling, natural SuperLiquids & So.Beer: an immune supporting non-alcoholic beer; both with no added sugar, no sweeteners, no preservatives, no stabilisers, non GMO, vegan & shelf stable for up to 12 months.