Multiplex Chain, PVR company, is planning to bring high end ICE THEATERS format for an enhanced indoor movie experience in India. Under this format, viewers will get an immersive watching experience as the main screen will be accompanied with side panels
Mumbai: Multiplex chain PVR has reported a revenue surge of 5.3 times QoQ and approximately nine times YoY to Rs 5.9 billion in the third quarter ending 31 December 2021. Occupancies remained soft at eight per cent, but saw a strong improvement to nearly pre-Covid levels by the end of Q3'FY2022. This was offset by a 26 per cent ATP (Average Ticket Price) increase to Rs 255.
PVR to spend Rs 200 crore on expansion in FY22
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The company also has 25 new screens ready to roll out by March-end, awaiting government clearances, Sanjeev Kumar Bijli, joint MD, PVR, told ET. These include one property at BKC in the western suburbs of Mumbai (one drive-in theatre and a six-screen multiplex), three in Delhi NCR, and one property each in Kanpur, Mysore, Hyderabad and Bengaluru.
India’s leading multiplex chain
PVR has earmarked Rs 200 crore for adding new screens in the next fiscal, as the company wants to expand into new cities where it does not have a presence.