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Survival of the fittest: Media s toughest year in decades
Survival of the fittest: Media s toughest year in decades
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The Australian media sector entered 2020 already in a mild state of crisis. With traditional advertising models already smashed by the growth of the digital giants, only the most strategic and well-run players were looking forward to a prosperous year when the smoke of the summer fires started clearing in late January.
Then the COVID-19 pandemic ripped away huge swathes of revenue, forced overnight changes to the way newsrooms and production houses operated, and as the nation plunged into recession every media company made drastic changes to their cost bases and broader business structures. Plans for takeovers and mergers were quickly replaced by capital raisings and restructures for survival.
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Twenty-five per cent of the sales from the thongs are being donated to Minus 18 Youth, an Australian charity supporting LGBTQIA+ kids.
According to the charity s website, it s committed to creating a safe space for LGBTQIA+ youth in Australia. Pride for me is about living my most authentic self, and encouraging others to, too, Christian wrote alongside the post. Pictured at the Frozen musical premiere in Sydney last week We transform communities through LGBTQIA+ training, resources, and digital campaigns that enable others to champion inclusivity - no matter their location, they wrote.
It s clearly a cause close to Christian s heart, with the son of Richard Wilkins having spoken openly about his own coming out journey in the past.
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