Vital Pharmaceuticals Inc. CEO Jack Owoc continued his pugnacious turn on the witness stand Friday in a California federal trial over false advertising claims brought by Monster Energy Co., verbally sparring with Monster's attorney while denying that "super creatine" in Vital's Bang energy drink is key to its meteoric success.
Vital Pharmaceuticals Inc. CEO Jack Owoc spent a combative day on the witness stand Thursday in California federal court refuting false advertising claims brought by Monster Energy Co., insisting no studies are needed on the "super creatine" ingredient in the company's Bang energy drink while standing by his claims about its health and muscle-building benefits.
An expert on creatine continued his criticisms of Vital Pharmaceuticals Inc.'s "super creatine" ingredient in Bang energy drinks Wednesday, telling a California federal jury considering Monster Energy Co.'s false ad claims that there are "zero" known scientific studies supporting the company's assertions about its health benefits.
A Texas A&M professor who has conducted 30 studies on creatine told a California federal jury Tuesday that Vital Pharmaceuticals Inc.'s "super creatine" ingredient in its Bang energy drink is not creatine and produces no similar effect.
Vital Pharmaceuticals Inc. stole contracted shelf space and trade secrets from its rival Monster Energy Co. while falsely touting its Bang energy drink's "super creatine" ingredient that is not actually creatine, a Monster attorney told a California federal jury Friday during opening statements in its false advertising suit against Vital.