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How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world
bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.

Mongezi Mtati

Mongezi Mtati
bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.

Building lasting connections: The art of brand equity

In today’s increasingly globalised and hyper-competitive marketplace, it’s difficult to overstate the importance of a strong brand.

Using data to drive commercial results and insights in PR

Judith Middleton, CEO of DUO Marketing & Communications, asks how data can be used to drive commercial results and insights in PR.

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