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“Our customers are about quality, not quantity,” says Cortese. “Most are women who are willing to spend a little more on a quality piece that will last ten years. That’s very important to me.” Although 80% of the merchandise at I-ELLE is what Cortese calls “affordable and washable,” all are clothes that will last. “You get a good bang for your buck,” she said. “Our lines won’t fall apart after three washings.” When she shops for the store, Cortese hand picks every item. “We look for quality, lines like Nic & Zoe, Habitat, Gentle Fawn, Molly Bracken, and NYDJ.” Cortese, of course, began her own career working at I-ELLE as a kid. She’s only had a couple of other jobs, the longest of which was being a stay-at-home mom.

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