except she s affiliated with every adventure. talk about valentine s day. do you observe? if i have a man, yes. are you miserable on valentine s day? no. i m happy most days. what about you? oh, i ve you sit next to me most days. not every one. most days. also one of the people and spirits jump ed 20% in the past year. some restaurateurs are opening bars specifically designed for people who are sober or something called sober curious. i don t s know what that is. sober curious. it means you want to go a bar but not necessarily want to drink. i don t know how it s a good business model. charge $15 for a mocktail? i don t know. but sober curious is most of every day. right? you re curious not to be so curious? the lead with jake tapper starts right now.
will: yeah. pete: they remind me of my youth and my adulthood. will: of mexican food in minneapolis. [laughter] pete: by the way the. rachel: ray those words should not go together. i have been to some good mexican restaurants in minneapolis. pete: which ones, chili s? rachel: no. again, not mexican food. pete: this is a mocktail. will: in the smoothest of transitions let s bring in dan bonn gee mow i got the side-eyed dog face where utility your head. rachel: that look like, what is going on with this show? yeah. yeah, you know, yeah. that segment just, like, there was a highway exit offramp that went somewhere. i was actually just enjoying it as a viewer. that s right, i m on tv, i totally forgot. i was enjoying it. and i was talking with toba
non-alcoholic. it s really come a long way. they dealcoholized the product so they make it like they would normally make it and remove the alcohol. i would love to make you a mocktail we call the awake 75. in 2021 billy and christine opened awake here in denver, a movement gaining steam in america called sober curious. why did you start this place? is awake? it s an alcohol free bar. we both quit drinking three years ago at the time this alcohol free product space and growing community people are looking to dial back their consumption of alcohol in someway made it exciting and interesting to quit. who knew sober is the new cool. it will grow from $923 million to 1.7 trillion by 2028. did you feel when you stopped
drinking three years ago that your social life changed? mm-hmm. i drank for 32 years. this is very deeply conditioned that we need to have these substances in order to do everything, right? in order to have fun with our friends, go to sporting events. this is what we ve been taught in our society. so we re here to prove that that s not the case, and we re finding that it s not. to what do you attribute the explosive growth of non-alcoholic products? what we think is there s actually a lot more people out there who are in recovery or haven t drank for a long time, and they just don t have anywhere to go. and now they do, and we see them. there s a stigma around people who choose not to drink. we automatically think, oh, there s something wrong with t them. they re an addict or whatever. yeah. we really want to make it cool to not drink. well, cheers. cheers. obviously getting sober isn t as easy as simply switching to a mocktail. but the birth of a sober movement, a
drinking three years ago that your social life changed? uh-huh. i dranked f for 32 years. this is deeply conditioned we need substances to do everything, right? in order to have fun with friends, go to sporting events, this is what we ve been taught in our society. so we re here to prove that s not the case and we re finding that it s not. to what do you attribute the explosive growth of non-alcoholic products? what we think is there is actually a lot more people out there in recovery or haven t drank for a long time and they just don t have anywhere to go. you know, now they do and we see them. there is a stigma around people who choose not to drink. we automatically think there is something wrong with them. they re an addict or whatever. yeah. we really want to make it cool to not drink. well, cheers. cheers. obviously, getting sewner is sober isn t as easy as switching to a mocktail, a wider variety