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Japanese firms' tech supporting athletes at Tokyo Paralympics

For businesses, Tokyo Olympics bring winners and losers

Sporting goods maker Mizuno Corp. saw sales of its Olympic-related goods, such as T-shirts, more than quadruple from before the Games opened.

Surprising stocks see windfall as Japan tops Olympic medal table

No-spectator Olympics produces winners and losers for Japanese stocks

Jul 21, 2021 Tokyo’s delayed Olympics is flipping conventional wisdom on its head, with Japan’s stay-at-home stocks expected to emerge as winners rather than once-favored advertisers, real-estate firms and travel operators. Thanks to the resurgent pandemic, shares in the likes of fried-chicken chains, food-delivery operators and electronics stores selling TVs are seen as more likely to get a boost from the Games, according to analysts. Purchases of food and TVs will be expected to increase, as people seek to make the Olympics more fulfilling,” Naoya Kumagai, a strategist from Okasan Securities, wrote in a recent report. Even though the Games will be held in an irregular fashion, it can still provide a tailwind for many companies.”

Here are the stocks set to win and lose from a no-spectator Olympics