The company intends to design and develop the products in-house as it pitches to establish a homegrown brand in a market dominated by foreign labels. It had previously launched private label brand Reconnect, with products built by third parties.
India Business News: Reliance Industries Ltd (RIL) plans to disrupt the dominance of multinationals in the local consumer electronics and home appliances market with the i
Reliance Latest Update: Mukesh Ambani is expanding Reliance into various aspects of daily life. From soap to mobile phones, Reliance is already a significant part of consumers routines. Now, with plans to enter the consumer electronics and home appliances segment, Reliance aims to provide a comprehensive experience across all consumption areas. The new brand Wyzr will offer a range of products, including air coolers, televisions, washing machines, and more. Backed by Reliance s strong retail and e-commerce network, the company looks to capitalize on India s growing electronics manufacturing ecosystem while contributing to the Make in India initiative.