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Respirited campaign quips This Vodka is Rubbish - The Spirits Business

Sustainable vodka brand Respirited has unveiled its first out-of-home (OOH) advertising campaign, called This Vodka is Rubbish.

The reinvention of vodka - The Spirits Business

This IWD, meet the women changing the booze industry

This IWD, meet the women changing the booze industry The world of beer, wine and spirits has also been dominated during our lifetime by men, with phallocentric brands including Jack Daniels and Johnnie Walker aimed squarely at male drinkers. But it wasn’t always so – for thousands of years brewing was undertaken by women. And as we celebrate International Women’s Day (IWD), there are once again signs that women are taking the helm at the drinks companies of tomorrow. Take Sophie McGill from New Zealand, Tove Franzen from Sweden, Eleanor Leger from the US, Harriet Nahrwold from Chile, Kate Watson from Ireland and Chava Richman from Wales. while they aren’t household names quite yet, they probably should be.

This IWD, meet the women changing the booze industry

This IWD, meet the women changing the booze industry
msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.

This IWD, meet the women changing the booze industry

This IWD, meet the women changing the booze industry
msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.

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