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I am a girl : Lifebuoy rewrites a poem to make Pakistani girls heroes | Advertising

An effort by Lifebuoy, the Ministry of School Education Punjab and Grey Pakistan revised a cherished part of the school curriculum so girls won't be left out

Zeb bangashZehra nigahAsima haqShehzad royZaeem azhar khanJameeludin aaliSara koraishyHuma qureshiMurad raasMinistry of school education punjabSchool education punjabYawar iqbal national creativeMehr hamid creative group headLifebuoy shampooGrey pakistanMein choti si aik ladki hoon

Lifebuoy Shampoo Film Advert By GREY Pakistan: Mein Choti Si Aik Ladki Hoon (I am a little girl)

Film advertisement created by GREY Pakistan, Pakistan for Lifebuoy Shampoo, within the category: Beauty.

Zehra nigahJameeludin aaliMinistry of school education punjabLifebuoy shampooSchool education punjabMein choti si aik ladki hoon

Ads Of The Week: Snickers s Swinging Scenario And Persil s Elaborate Hoax

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

New yorkUnited statesUnited arab emiratesUnited kingdomCity ofAsma elbadawiCourteney coxLola mullenloweLeo burnettClaire luxtonMinistry of school education punjabGrey groupNeptunia ginKim possibleHavas middleFries crosswalk

Lifebuoy Shampoo drives gender inclusivity change in school curriculum for the first time in Pakistan s history via GREY Pakistan campaign

Lifebuoy Shampoo and the Ministry of School Education Punjab have partnered and made a real impact on girl-child education, empowering them to fulfil their potential through inclusive school experiences and opportunities.

Shehzad royAsima haqMurad raasMinistry of school education punjabSchool education punjabDepartment of school educationHonourable ministerPersonal careUnilever pakistanLifebuoy shampooZindagi trustSchool education

Historic primary school curriculum change to drive gender inclusivity

Lifebuoy Shampoo and the Ministry of School Education Punjab have partnered to make an impact on girl-child education with an addition to the school curriculum.

Zeb bangashZehra nigahAsima haqShehzad royZaeem azhar khanJameeludin aaliSara koraishyHuma qureshiMurad raasSchool education punjabMinistry of school education punjabDepartment of school educationYawar iqbal national creativeMehr hamid creative group headPunjab government ministry of educationMein choti si aik ladki hoon

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