How Many Cereal Box Heroes Have Hit Songs? Sugar Bear Did
We ve all heard well known music used in commercials. But the cereal people in Battle Creek may have been the first to turn that concept around and to create an original pop song to not only promote their products, but in one instance, scoring a hit song.
The folks at Kellogg s were first with Doin the Flake , a promotional release from Gary Lewis and the Playboys. Lewis is the son of comedy legend Jerry Lewis, and he and the Playboys were riding the wave of debuting out of the box in 1965 with a number one song, This Diamond Ring , and the follow-up, Count Me In , which peaked at #2.