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Hello, communicators:
Though many digital publishers have seen heavy losses in advertising revenue over the past year, some have offset shortfalls with the launch of newsletters, subscriptions and membership models.
In the latest example of this trend,
The New York Times saw a total of 7.8 million subscribers across both print and digital platforms, with 6.9 million users signing up for online news or its Cooking and Games apps. “The company reported adjusted operating profit of $68 million, a 54 percent jump from last year, as it generated more dollars from each subscriber, partly because of the expiration of promotional rates as the new year rolled over,”