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Liquid Death CEO turned canned water into a $700 million company

Mike Cessario, Liquid Death CEO, joins 'Last Call' for Make It Monday to talk how he turned a canned water business into a .

How Liquid Death s 40-year-old founder turned the dumbest name and a Facebook post into a $700 million water brand

How Liquid Death s 40-year-old founder turned the dumbest name and a Facebook post into a $700 million water brand
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Liquid Death CEO Mike Cessario: We chose the dumbest possible name for water

Liquid Death CEO and founder Mike Cessario spent years figuring out how to make water cool. Now his brand is valued at $700 million.

Liquid Death selling canned water with men, younger consumers in mind

MARINA DEL REY, Calif. — In recent years, water has become something bigger, odder and more fluid than Earth’s original elixir. Despite its ubiquity in our homes, water has been

Liquid Death is a mindset And also just canned water

Liquid Death co-founder and CEO Mike Cessario wondered, “How do we make the healthiest thing you could drink just as fun, if not more fun, to walk around with as a beer? Like, pretend you’re a beer company.” The result? A canned water company that uses the environment, heavy metal and humor to court men, younger consumers and deep-pocketed investors.

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