Chrysler, Fiat dealers want new boss to fix ailing brands or consider cuts
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Nora Naughton
, The Wall Street Journal
Fiat Chrysler, which merged last month to create Stellantis, has for years operated seven automotive brands in the US, more than rivals
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US auto dealers selling Chrysler, Dodge, Fiat and other brands under the recently formed auto-making giant Stellantis NV have a message for the new leadership: Help us fix the ailing parts of the lineup or consider cutting back.
For years, Fiat Chrysler Automobiles NV, the car company that recently merged with Peugeot-maker PSA Group to create Stellantis, has operated seven vehicle brands in the US more than many of its closest rivals. While some marques like Jeep and Ram have thrived, others have withered in recent years, dinged by a lack of new investment, aging models and sluggish sales, analysts and dealers say.